Here & Now Recordings independent record label based in Woking, UK, releasing music by grammy nominated and hit artists

Here & Now Recordings, Cinematic Sounds from the world's finest composers, producers and artists. Releasing positive, uplifting and timeless music, founded by curator, record store buyer and journalist John Cunningham.

Music Streaming in Video Games

Music streaming in video games is the future of how we listen to music and here's why …

Music formats tend to have peak popularity cycles of 10 to 20 years. The Vinyl Long Player from 1960 to 1985, Compact Discs 1985 to 2005, MP3 Downloads 2003 to 2012 and Music Streaming 2012 to current. Interactive music will be the next music format and it’s already here and rapidly taking off in video games. It’s music that can adapt to game play such as having uplifting sections for victtory moments.

Plus Music is the leading interactive music company. Their music player is available in Fortnite, League of Legends, Valorant and Counter Strike 2 and has been downloaded 110,000 times in a few months. Music from the Plus Music music-player adapts to gameplay creating a flexible adaptive soundtrack. Plus Music’s tech creates stems of the music and remixes the track in realtime to adapt with the gameplay.

Smart interactive adaptive music is starting with video games and then will rollout to all user generated content platforms and social media. The Plus Music player is available on desktop as an extension and downloadable from the Overwolf app store.

Here & Now artist Sinclair 808 is finding new audiences and revenue streams thanks to Plus Music and their interactive audio in popular video games Fortnite, Valorant, League of Legends and Counter Strike 2.